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the lowdown on facial cleansing

Let’s talk cleansing; something that, unfortunately, we tend to rush - or leave out altogether. When we think about everything that your skin is exposed to during the day, from makeup and sweat to pollutants and chemicals in the air we breathe, it becomes clear that a quick swipe with a face wipe or simply splashing your face in the shower just won’t cut it.

Taking plenty of time to remove your makeup and thoroughly cleanse your face is so important and will ensure you see visible improvements to your complexion day after day. The opposite is also true: if not cleansed properly, dirt and pollution accumulate on the surface of your skin and could contribute to breakouts, dehydration and ageing of the skin.

Here are just some of the benefits of a regular and consistent cleansing routine:

  • Maintaining clear skin: The skin produces sebum to protect itself from damage, but if it stays on the skin for too long, or excess oil is not removed, it can combine with any other build-up on your skin causing enlarged pores, blockage of skin follicles, acne and blotching. By removing it regularly, you create the pathway to clear and glowing skin.
  • Boosting hydration: Regular cleansing is so important for helping the skin to maintain a proper level of moisture, as it helps manage it’s natural pH levels. Dehydrated skin appears rough, wrinkled and lacklustre.
  • Maintaining a youthful appearance: Although your skin is ageing every day, pollutants and environmental toxins can accelerate the ageing process, so cleansing is a great way of removing these unwanted particles before they take effect. Simultaneously it targets pigmentation and dullness; other factors that can prematurely age the skin.
  • Increase other products’ effectiveness: Clearing out your pores will prepare your skin for the absorption of subsequent skincare products and will therefore make it more receptive to exfoliators, masks, serums and moisturisers. 

Here at Buttermilk, we have a fantastic selection of cleansing products and tools, from the super effective Klairs Black Sugar Charcoal Soap to the best-selling May Coop Cleansing Mousse. Shop the whole collection here

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